Winter Wonderland

Winter Wonderland is the UK´s largest indoor theme park taking place at Event City, Manchester it can attract around 100,000 family visitors each year.

After a 4-year hiatus the event was scheduled to return in 2021, Tammy Silcock producer of Winter Wonderland was keen to find an appropriate partner to sponsor the event and had discussions with the Team at MMG.

Despite the legacy of the pandemic and the short lead time, optimism was high that an appropriate partner could be secured. An audit of available assets was undertaken, and a shortlist of potential partners identified.

MMG then created a presentation which highlighted the value of participation, from high awareness to positive brand association and support for the local community.

Ultimately Boohoo and BoohooMAN were secured as lead sponsor and partner.

Samir Kamani, CEO of Boohoo and BoohooMAN, commented: “Boohoo and BoohooMAN are proud to be the headline sponsors for Silcock’s Winter Wonderland Manchester. The two brands were born and raised in this city, so it only felt right to partner with the festival.”

Tammy Silcock added “We were absolutely delighted to join forces with Boohoo and BoohooMAN to ensure the return of Silcock’s Winter Wonderland Manchester and were please that everyone who came along had an incredible time, we continue to work with MMG on other projects and would be happy to recommend their services as supportive and professional”